20 Jul Music City SongStar Goes to France!
MIDEM is the leading international marketplace for the global music community.
Some of us at Foxhedge Music had the amazing opportunity to go to Cannes, France to attend the international music business conference, MIDEM. There were 4,800 attendees and over 80 countries represented.
Since Music City SongStar is open to songwriters around the world, we wanted to get the word out to other songwriters about our songwriting contest and establish connections for our global songwriters and musicians. One of the artists at Foxhedge Music, tours extensively in China, so we were there to facilitate meetings between himself, concert promoters, music publishers and record labels.
If you’ve never been, Cannes is a beautiful town on the Mediterranean Coast (Cote D’azur), on the French Riviera, nestled in between Nice and Monacco. It has been a haven for movie stars, especially since the famous International Cannes Film Festival is held here every year.
The MIDEM conferences were held inside the Palais des Festivals, the same building where the films are shown at the Cannes Film Festival. As you can see in the photo below, the carpet, which is usually red for the film festival, was blue!
We checked in and got our credentials, schedules and of course had to get our picture taken.
On the beach, there were stages and mingling areas set up so people could enjoy the beautiful scenery and listen to great music. Best of both worlds!
Our heads were spinning with all of the great insights we learned. Here are some of key take-aways.
- Streaming can be an important tool to help you get your music out there and help you connect with fans. Make your streaming page (if you don’t have one, you can set one up on Spotify) as personal as possible (fans want to know about you, why you wrote or recorded your song and who you are).
- Embrace new technology but use it as a tool and focus first on your songs, making sure they connect with your audience. It’s still about connecting with your audience, one fan at a time.
- If you’re going to a music conference, make sure you have your “elevator speech” ready – know who you are as an artist or what kind of music you write and be able to describe it quickly (“My music is like Justin Timberlake meets Prince with a reggae twist). The goal is to intrigue the person you’re talking to enough to make them want to hear it!
- Have business cards to hand out and links to your music. Also, we had our artist’s EPK (Electronic Press Kit) on a thumb drive, which was very small and easy to carry. We met music publishers who had their songs and lyrics on there as well.
As a final send-off, Scooter Braun, manager to Justin Beiber and Kanye West, gave a great interview, See interview here.
After 4 busy days, we said au revoir to France and left with renewed excitement about the global music industry.
We have a lot coming up in the next few months.
Please visit MusicCitySongStar.com to learn about our Fall songwriting contest, which opens August 15th.